Video: Do Happy Customers Stay?
- Greg Daines
- Apr 6, 2022
- 1 min read
Surprising new research challenges one of the most fundamental business beliefs: that happy customers stay longer than unhappy customers. Does customer satisfaction really predict retention and churn? Are NPS and other customer satisfaction surveys completely worthless? In this video, I reveal the shocking answer and explore the far-reaching implications for virtually everything we do in business.