- Greg Daines
The 4 Types of CSM
There are 4 classic Types of Customer Success Managers. How each operates shows why we are so reactive, and how we can shift modes to start leading customers →
One of the biggest problems with the conventional approach to Customer Success is that it's totally REACTIVE!
In order to be effective, we must find a way to flip from operating in reactive mode to being truly proactive with our customers.
In my latest video, I describe the 4 types of Customer Success Managers out there and explain why it's so difficult to resist becoming fundamentally reactive in our approach.
But there's one type - the rarest of them all - that demonstrates exactly how to shift your approach and start leading rather than following your customers!
Watch the Full Video: