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Deep Discounts & Lazy Selling

This week:

 

23 Ways to Reduce Churn: #3 Stop Using Deep Discounts


📈 Our research shows that customers who start with deep discounts (25% or more) have significantly shorter average lifespans.

WHY →


⓵ Discounts lead to higher churn because how we sell impacts how customers behave. The problem is that customers with discounts tend to become low-effort customers. 😴 When customers don't try hard to implement your solution, they don't get good results.


👉 LAZY SELLING PRODUCES LAZY CUSTOMERS. 👈


⓶ Relying on deep discounts to close deals also brings in many more BAD-FIT customers.


⓷ Discounting devalues your offering in the eyes of the customer. They don't get good results if they don't take it seriously.


Discounting your services is even worse than discounting your product, as it devalues your valuable expertise. Customers who don't take your advice seriously don't get good results.


 

Download the Free eBook: 23 Ways to Reduce Churn in 2023

Proven Methods for Rapidly Increasing Customer Retention Backed by Real-World Data

By: Greg Daines, CEO ChurnRX




 

Churn Cheats #10: "Zero Churn"


A CEO recently asked me: "Greg, how can we get to zero churn?"


My answer: "That's simple; stop selling your product!"


The notion that churn can be completely eliminated is not a serious idea. I can explain why very simply...


👉 THERE WILL ALWAYS BE CHURN BECAUSE WE MAKE BETS ON CUSTOMERS. 👈

If we make smart bets by selling to the right customers and follow that by delivering good results, churn will be low, and growth will be effortless.


That's the power of 📈 RESULTS LED GROWTH! 📈

The fundamental principles are simple:


💡 Customers stay to get results.


💡 Churn matters because it can make it difficult or impossible to grow.


💡 Achieving "ZERO CHURN" also makes it impossible to grow.


💡 The right objective is to keep churn at a level that optimizes growth.


► "Zero Churn" is an idiotic buzzword unworthy of use in real business.


 

QUOTE OF THE WEEK:


Lazy selling produces lazy customers.



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