Latest Insights

"First get a customer to renew, and THEN expand the account." Wrong. Our research shows that this thinking is actually backward...

How you sell has a huge impact on customer retention. Here are 3 proven ways sales can start boosting retention right away... ① IDENTIFY...

A massive wave of layoffs at companies like Twitter, Stripe, Opendoor, Shippo, Gem, and Facebook is likely only the beginning of a tough...

New research proves that even if you consistently drive measurable value, you'll still likely lose the customer. Why? Because, customer...

There’s nothing like the feeling you get when you’ve brought a customer back from the brink of cancellation. You’re a hero and your value...

Did you know that customers who've had bad experiences stay an average of TWICE AS LONG as customers who haven't? It's a strange paradox,