Stop telling people what you DO, and tell them what you are FOR!
🏛️ Aristotle taught that everything has a specific purpose or final end, which he called "telos." He believed the only way to truly...
Satisfaction and Results Are Not the Same
Here's why and how to use it to drive retention. I often get asked the following question... "When customers say they're satisfied,...
Why do small customers churn more?
📈 The latest research reveals churn is a BIG problem for SMALL customers⤵ Most people are aware that small customers churn more than big...
